The 7 Fatal Direct Marketing Mistakes & How To Avoid Them…

September 14, 2023 0 Comments


Fairfax Cone (one of the founders of Foote,The 7 Fatal Direct Marketing Mistakes & How To Avoid Them… Articles Cone & Belding), in his book “With All Its Faults”, said that when most people sit down to write an ad “they forget that advertising is something one does only when he can’t go see his prospects and make his proposition face to face. The maker of an advertisement is simply developing the best substitute he can for personal solicitation and he should come as close to this as he can in both words and feeling.”

While this is certainly true — that there are similarities between a sales call and a successful ad — there are also very important differences.

–The 7 Fatal Mistakes–

One of the most important differences is that most salesmen call on customers who are, in their opinion, likely to buy. On the other hand, they try to avoid those “unlikely to buy”.

In other words, successful salesmen qualify their prospects. Successful salesmen don’t like to waste their time calling on people who have no interest in what they are selling. They like to call on people who are likely buyers; people who can be persuaded.

Translated to direct marketing, this means:

1) Lists. Direct Marketing Success starts with a good list. In fact, 60% to 80% of your success in Direct Marketing depends on list selection. Wrong list, wrong result.

If you were a tractor salesman, you wouldn’t want Manhattan as your territory. You’re not going to sell many tractors in Manhattan. And, if you were a direct marketing tractor salesman, you wouldn’t want to be targeting Manhattan either.

The better you can define who is hungriest for what you offer, the easier — and more likely — the sale. On the other hand, the less the need, the more difficult — or, even impossible the sale. And, that’s why Poor List Selection is the First Fatal Mistake. Get this wrong and nothing will save your effort.

Once a salesman has determined that someone is a true prospect and once they’ve made their initial contact and confirmed that this is indeed a prospect they make multiple contacts. Study after study has shown that most sales people give up too soon. Successful salespeople call on an average of 7 times before they close the sale. In Direct Marketing this means

2) Multiple Contacts. Just as a salesman knows that, in most cases, he has to call several times before he can make a sale, so a direct marketing effort cannot be a one-shot wonder. There are exceptions, to be sure. But, most sales situations require multiple contacts.

This is especially true in Business-to-Business Direct Marketing where you have professional buyers. They’ve seen it all. They’ve heard it all. And, what they want to know is if they can depend on you to do more than just take an order. They know orders require follow-thru and they want to see if they can depend on you.

Moreover, it is very hard to make a lasting impression in one visit. You need repeat calls to get thru to people.

The parallel to this in Direct Marketing is multiple mailings to the same list. It is usually much better to mail 7 times to 1,000 really good prospects than to mail 1 time to 7,000 prospects. This, of course, says again how important it is to make sure you get a good list of prospects. If the list is right, the results are all but guaranteed.

The bottom line is that not mailing multiple times, can be the Second Fatal Mistake of Direct Marketing.

Once a salesman gets an appointment with a customer and once the introductions are made, a salesman has to tell them why he’s there. And, what the customer wants to know is: what’s in it for me. If you don’t get that out and get it out fast, any successful salesman knows you’re out the door — fast! In Direct Marketing the equivalent is:

3) Offer. Unless you have a product or service that provides a unique solution to an obvious problem you’ll need a strong offer.

That offer has to promise to solve a problem that is causing your prospects pain. In this case, it is true: no pain no gain.

One way to think about this is to imagine you had a sandwich truck. When would you get more customers: before lunch, or after? Obviously, before. After lunch the hunger pain is a memory.

It’s the same with your prospects. You want to reach them where they hurt and show how you can help ease that pain. If your offer doesn’t touch their pain, you won’t sell them.

The Third Fatal Mistake of Direct Marketing, therefore, is not making a strong offer that’s hard for the customer to resist.

And, frequently, the place you must make your offer in Direct Marketing is in your Headline…

4) Headline. In retail it is said the secret to success is location, location, location. In direct response it’s headline, headline, headline. A headline (or in e-mail the subject line) is the ad for your ad.

Your headline has to interrupt your prospects. When your ad message arrives they are busy thinking about sex, or money, or how they are going to keep their job, or whatever! In any case, it is something they are really interested in at the moment.

And, in a pleasant way your headline has to say “excuse me, could I have a minute of your time?” And, it has to get a “yes” or you’re not going to get your sale.

This is why we offer our customers a free copy of the book that some of the most famous and creative people in advertising have credited with helping them invent breakthrough, off-the-chart results time and time again.

It’s the book that David Ogilvy said “changed the course of my life”! In fact, he thought so much of this book that he went as far as saying “Nobody should be allowed to have anything to do with advertising until he has read this book at least seven times.”

It is also why we’ve added a section to our website that will let you acquire some of the greatest direct marketing books of all time. Most of them are out of print. But, you can get them here.

Perhaps the most unusual of these books is “The First Hundred Million”. This book was written by E. Julius Haldeman. In the first half of the last century, Haldeman sold a series of little blue books. And the only “salesman” he had for each book was its title.

What makes this book unique is that when a book didn’t sell at least 10,000 units a year, Haldeman would change the title. And he would keep changing it till the book sold enough units to keep it in stock or he would give up on it.

What this gives you is a unique insight to what it takes, in a headline, to motivate someone to buy. It’s a unique book and that is why we offer it to you.

The bottom line, however, is that if you don’t stop traffic with your headline, no one will read or listen to it. That’s Fatal Mistake Four.

I once knew a Real Estate salesman prolist who was having no end of difficulty selling prospects on some terrific opportunities he’d discovered for them. Everything was right about these opportunities. Yet, he couldn’t get anyone to sign on the dotted line…till he bought himself a Mercedes.

Once he started driving prospects around in a Mercedes, everything changed. Now, subconsciously, people believed him. They thought: well, if he can afford a Mercedes, he must be successful. If he’s successful, it must be in Real Estate. And, if he’s successful in Real Estate, it’s possible he can make me successful in Real Estate.

This is called congruence. It means that people, when they check you out, come to conclusion that it is safe to believe you can solve their problem. That brings us to the Fifth Fatal Mistake in Direct Marketing:…

Latest news on free online games

September 11, 2023 0 Comments

There are also specialized websites according to games types. One of the latest news are in fact cooking and restaurant games. The girls crowd the web, passionate about cooking and restaurant games, so that we can find a lot of sites suitable for this purpose. Cooking games include several sections that implement different games, as cake games, pizza games, waitress games, drinks games, bar games, ice cream games and all you need to practice to become a real chef! The only thing to do now is find and download these games, if required, and then you can immediately play for free at thousands of games, one funnier than the other.


The dramatic increase in female birutoto audience is certainly one of the major factors of success and growth of these websites and services. In a very short time, the demand has doubled, creating new great opportunities for development. However we should not think that girls use only games considered feminine by definition, such as cooking, makeup games, and related to clothing. The female universe is certainly not anymore the one of ‘50s, so a lot of girls are also using adventure games, sports, action, skill and even shooter.

With the birth of these flash games, light and friendly, everyone can participate and have fun. These websites then often create users community, where they can exchange tips, techniques, solutions.


Another interesting section is the one of games for children, these are games designed especially for the younger audience. Therefore games are simply, with clear graphic, easy and colorful.…

Enhance Your Spa Services with a Salt Chamber for Sale

September 10, 2023 0 Comments

In the space of prosperity and comprehensive thriving, salt treatment has arisen as an eminent and persuading method for advancing overall. Salt chambers, by and large called salt sinkholes or halotherapy rooms, have acquired enormous unquestionable quality for their recommended clinical advantages. In this comprehensive article, we will plunge into the universe of salt chambers, taking a gander at their advantages, applications, and why putting resources into salt chambers open to be purchased may be a cunning choice for your business.

Figuring out Salt Chambers
Salt chambers are controlled conditions expected to emulate the standard salt sinkholes tracked down in different locale of the planet. These chambers are worked with walls made of salt, and the floors are usually covered with salt gems. The air in salt chambers is implanted with negligible salt particles, making an air well off in sad particles, which can have a gathering of clinical advantages.

The Science Behind Salt Treatment
Salt treatment, or halotherapy, has its secret foundations in old Eastern European recuperating rehearses. Taking into account the standard taking in tiny salt particles can help ease respiratory and skin conditions. The salt particles in the air have easing and antimicrobial properties, making them attainable in treating different ailments.

Clinical advantages of Salt Chambers
Respiratory Success
One of the essential reasons individuals search out salt chambers is to work on their respiratory thriving. The inner breath of salt particles can assist with decreasing conditions like asthma, bronchitis, and awarenesses. The salt-implanted air assists with decreasing disturbance in the aviation courses and separate regular fluid, working on it to loosen up.

Skin Conditions
Salt chambers are additionally known for their supportive outcomes on the skin. Individuals with skin conditions like dermatitis, psoriasis, and skin break out have unequivocal updates after regular salt treatment social affairs. The salt assists with stripping the skin, decrease unsettling influence, and advance recuperating.

Stress Decrease
In the ongoing fast world, stress has changed into a normal issue. Salt chambers give a tranquil and quieting climate, advancing relaxing and push decline. The negative particles made in salt chambers are recognized to refresh disposition and decline misgiving.

Putting resources into Salt Chambers available to be purchased
Assuming you’re considering extending your thriving business or beginning another endeavor, putting resources into salt chambers open to be purchased can be an invaluable entrance. Here is the clarification:

Making Interest
The interest for salt treatment is on the move as additional individuals look for run of the mill and complete approaches to overseeing flourishing and prosperity. By offering salt chamber social events, you can take advantage of this making business region and draw in an expansive combination of clients.

Adaptable Strategy
Salt chambers can be made into different affiliations, including spas, prosperity focuses, yoga studios, and even wellbeing working environments. This versatility licenses you to change the treatment to your continuous business or make a free salt treatment neighborhood.

Positive return for cash contributed
Setting resources into salt chambers can return a gigantic advantage from experience. The low helpful expenses and pervasiveness for salt treatment get-togethers make it a financially reasonable endeavor. Also, the positive success results experienced by clients can incite dull business and easygoing exchange references.

Making a Recuperating Safe space
While orchestrating your salt chamber space, rotate around making a calm and welcoming climate. Consolidate facilitating lighting, open to seating, and maybe a mermaid-energized salt light as a remarkable component. An especially organized salt chamber can refresh the general client experience.

In light of everything, salt chambers salt chamber for sale  offer a broadly comprehensive technique for overseeing managing respiratory thriving, further creating skin conditions, and reducing strain. With the rising interest for standard flourishing plans, setting resources into salt chambers open to be purchased can be a wise business move. By giving a calm and recuperating climate, you can assist your clients with setting out traveling towards better flourishing and achievement. Take the necessary steps not to pass up on the chance to be a piece of the flourishing salt treatment industry – inspect the choices of salt chambers open to be purchased and make a space where your clients can experi…

Why are Automated Trading Strategies becoming so popular?

September 9, 2023 0 Comments

Automated trading strategies are becoming increasingly popular amongst private individual Forex traders. In a recent study conducted (by IBFX) 94% of traders said that they would use the same or increase the amount of automated trading they will perform in the next twelve months. Only 6% stated that they would decrease their use of automated trading strategies. On top of that the study also showed that as of September 2010,Why are Automated Trading Strategies becoming so popular? Articles 56% of all trading activity on the New York Stock Exchange was high frequency, or computer automated trading.


In 2004 Algorithmic trading made up a mere 4% of total Forex trading. By 2007 this figure had risen to 28% and estimates are that currently around 50% of all Forex trades are automated and these figures are expected to continue to climb rapidly. There is no doubt that automated Forex trading systems are gaining in popularity.


The main reason for this growth in automated trading is technology. As technology is a driving force in most other fast moving sectors, so it has had a huge impact on Forex trading systems? The first major step towards the development of auto trading systems was the move away from floor trading to computerised trading. Once this occurred trading firms developed their own trading systems to place orders through the new electronic exchanges.


Retail traders now have access to technology that previously was only available to these large banks and institutional trading desks. With the highly advanced trading platforms now available to individual Forex traders around the globe, they can now compete on an equal footing. As traders began to implement automation in their Forex day trading systems they soon realised the huge opportunities that they presented. Traders began to share ideas and approaches and now automation is the way of the future for individual traders.


Automated strategies will improve your performance as your auto system is able to follow more markets, more efficiently, more of the time. Manual trading is limited to the number of hours you can stay focussed in a trading day. Realising this, many long time manual traders have moved over to Forex auto trading programs.


Automated trading systems are so much more efficient as they require less human intervention and therefore less cost. Traders may only have a few hours to spend on their trading each. An auto trading system will allow part-time traders to trade full time by trading the market on their behalf. Traders then just need to monitor their systems performance. Day traders are now able to focus more on research, system improvements and keeping up with market trends rather than sitting in front of their trading screen waiting for the next set up. This serves to improve their overall performance by focussing on important issues, not merely the mundane tasks.


I believe that in order to judge the true efficiency and performance of a trading system, one need to trade every set up that it offers, not just the ones that occur when you happen to be at your trading desk. If you apply an automated trading system to your trading you will be able to accurately assess your system to determine its effectiveness. Trading programs are a very effective means of eliminating errors and emotions from your Forex trading. For this reason alone, many discretionary traders moved over to automated trading programs.


Forex auto systems have become easier to build due to the availability of universal scripting languages such as MQL4 or Ninja script. These programming languages are not difficult to grasp and once you understand them, the possibilities are endless in terms of automated trading system development. Spend some time learning how to build your own auto trading program and you will then have the skills to create multiple systems for different markets, with unique objectives and targets. Professional traders have learnt that their time better spent in development than in implementation and for this, automated trading is the answer.…

Termites Should Be Eliminated by Professionals in Pest Control

September 9, 2023 0 Comments

You may think you can get rid of termites on your own,Termites Should Be Eliminated by Professionals in Pest Control Articles especially if you have done your own pest control services before. However, you should hire a professional for the job. Consider some of the reasons you should not attempt this task on your own.

You first need a professional to come to your home and confirm you even have termites. These insects are hard to see, especially when there are only a few on the surface. They can be even harder to identify correctly, so treating your house for them is not advised until you know for sure they are the cause of the infestation. Fortunately, a company should have the right tools and skills to correctly identify these insects, ensuring that your house is treated for the right bugs.

In addition, the products you buy from the store are not as strong as the ones professionals can purchase. Store bought products are usually very mild, so they might get rid of a few termites, but they do not eliminate the entire infestation. It can be very difficult to get rid of the entire colony of these bugs without the right products, which is why you need the help of a company that does it all the time. Plus, most companies use products that are safe for children and pets, which is better than anything you might be tempted to buy online when Exterminators you are searching for stronger pest elimination methods.

You probably do not like the idea of having pests of any kind in your home. But having termites is not just bothersome for your family. It is also harmful to your home. These pests can cause lots of damage over time since they destroy wood. This means the entire structure of your home could be under attack by these pests, requiring you to pay thousands of dollars for repairs. Plus, if you are trying to sell your home and there are signs of these pests, you will likely have trouble finding any buyers. You will at least have to provide proof that you hired a company to get rid of the infestation, meaning that doing it on your own will not cut it.

If you think getting professional assistance getting rid of these pests is out of your budget, you should remember how expensive it is to have parts of your house rebuilt or replaced due to the damage termites cause. If you want to get your money’s worth, simply make sure you hire the best service around. This way, you can feel confident that the problem will be solved.…

Kanata landscaping service enhances the beauty and security of the house

September 9, 2023 0 Comments

Landscaping is a very useful design that,Kanata landscaping service enhances the beauty and security of the house Articles as a homeowner, you can prefer and enjoy the home security and new design look of your house. Landscaping is also very fruitful for the proper drainage system and makes your entire house beautiful and unique. In Kanata, the concept of Kanata landscaping service in both the front yard location and backyard location is very ideal and gives you an opportunity to secure the house from the entire side.

Conception of the landscaping designers

Kanata landscaping service is very famous in and around the place. The designers of landscaping study the location vigorously so that they can get a clear idea on the work both in the small yard and in the long yard. The designers bring out the best solution for the homeowners Landscape Design so that even in small yards the landscaping looks beautiful and clean. Planting of small trees can be a great solution so that the yard looks pleasant and simultaneously one can hide the total area of the fence with beautiful and colorful flowers.

Designers prefer low maintenance landscaping

Low maintenance of landscaping is much preferred in the Kanata Landscape Design service because of the environmental concern. Most designers who work under the landscaping company in Kanata prefer and suggest homeowners to minimize the maintenance so that in the near future they can maintain them proper without any negligence and even the resource in the fullest manner. The professionals the most appreciable term use redecorates rather than replace. They understand the value of money and that is why they suggest the best solution for homeowners and so that they can maintain the best landscape.

Make the backyard of the house more beautiful

Most homeowners are so concerned with the front yard that they sometimes forget about the back yard of the house, and this led to low maintenance and negligence. In a house, the spacious back yard also plays a vital role and maintenance of the backyard can bring the beauty and joy in a family. Kanata backyard design is available in various landscaping companies through which you can select the best one. Moreover, the professionals or designers are so talented in the execution that you can again regain the beautiful back yard in a new form and style. The experience of these designers is always at your service to relive the backyard of your house.

Innumerable Kanata backyard design service agencies are there. As a result, it is very important that you should rely on the individual research and consult with the best paid company. Your research and review on the experience of the services can ensure the trust and even you can enjoy the proper landscaping in both the front yard and back yard and transform the look of your house.…

Bandwidth and Network Management

September 9, 2023 0 Comments

Bandwidth management also known as Network Management Bandwidth or Network Bandwidth Management is the technique to measure and control communications on network link that may result in congestion of network and inadequate performance.

Bandwidth management is frequently used synonym for data-transfer. Data-transferring rate is the rate at which a specific amount of data can be taken from a single point to the other during the Estate Management London specified time limit. This type of bandwidth usually is expressed in bps or bits per second. Very rarely,Bandwidth and Network Management Articles it is expressed in Bps (Bytes per second).

A modem, which operates at 57,600 bps is having double the bandwidth and rate of modem, which operates at 28,800 bps. A link having greater bandwidth is capable of carrying sufficient information for sustaining the progression of pictures in any video presentation.

An actual communication path normally comprises of a link succession with every link having its private bandwidth.

Network tuning and network performance management are some of the terms used for Network Optimization. It is a unique linear programming framework model. In fact, network models have three merits over the linear programming framework model.

1. Quick to solve: Problems with linear program having 30,000 columns and 1000 rows are solved very quickly. It grants that network models need to be included in various applications including real-time making of decision.

2. Natural solution to integers: By realizing that problems can be designed as network program, solving special kinds of integer plans becomes easy.

3. Intuitive in nature: Network models offer a language to talk about problems, which are intuitive when compared to variables, constraints, and objective language of integer and linear programming.

Network managers are constantly searching for smart Enterprise network management solutions that will make their job easier and more manageable. Enterprise network management services are offered by communication Companies that specializes in providing with these solutions and maintaining them for long-term periods.


Reasons To Use Printout Games And Where To Find Them

September 9, 2023 0 Comments

Printout games are offered quite frequently these days over the World Wide Web. Some websites will require a fee to print them out whereas others will offer them to the general Internet perusing public for free. There are a few often-cited reasons for using games of this type and these will be mentioned below along with tips on where to find them.

Reasons to Print Out Games Online

One of the reasons you should take advantage of printout games online is that they are entertaining for individuals of all ages. Some games will be targeted towards a specific age group whereas others are fun for all ages. The entertainment value is one of the main reasons to print these games out via your computer.

Another reason to print out these games online is that they can be educational as well. If you are teaching your child to spell or do math problems you are sure to be able to find a game online with these topics as the main point to the game. Children are more likely to learn with a fun game than with a boring recitation of the rules of math or spelling. Make it fun by printing out educational games online.

Games which can be printed from the Internet can also be wonderful party games at your child’s birthday party. Games such as word finds,Reasons To Use Printout Games And Where To Find Them Articles color by numbers and identification games can all be played by the party attendees and prizes can be offered to those who finish the game first. No matter what theme birthday party you are throwing you are sure to be able to find an online game to print out and use at the party.

In addition, many of these online games which can be printed out are free of charge. Although some websites may charge a small fee for sv388 access to the games there are many websites which do not. The free online games provide a fun way for kids to be entertained which is easy on the parent’s wallet as well.

Where to Find Online Games Which Can Be Printed Out

There are a number of successful website operations which offer online games for website visitors to print out. Some websites are game-specific ones which only offer game related items. These are often set up by age range so that you can target games specifically suited for one’s age. Other websites may be theme websites, such as Disney or Nickelodeon, and offer games to print out from the website.

The best way to locate game websites is to use a search engine. Search engines allow you to enter in key phrases such as “free games online” or “games to print out” and various website results will pop up. These websites are sure to have a number of printout games for you to peruse and print out if you feel like doing so.…

Exploring Minimally Invasive Vascular Surgery: Benefits and Advancements

September 8, 2023 0 Comments

A meddlesome activity including examination of human body or partitions of body is known as an operation. It incorporates drawing of body. Experts are knowledgeable in giving the treatment to diseases,Learn about Experts Articles wounds, and distortion through undertakings. Utilizing different sorts of instruments, and with patients under sedation, an expert can give correction of real deformations; he can fix the tissue after injury, bone break or can do preventive techniques on patients encountering debilitating sicknesses. Experts can moreover examine infections or illnesses and can suggest as well as administer the treatment.

Yet tremendous number of experts do wide system, various experts choose to become had some skill in a specific field. Along these lines, there are cardiovascular subject matter experts, solid trained professionals, pediatric subject matter experts, neurological trained professionals, otolaryngologic subject matter experts and plastic subject matter experts or reconstructive trained professionals. Here we will learn about a piece of these experts’ works and organizations.

General Trained professional

A general expert can play out any action of the bits of the body. He can perform appendectomy, cholecystectomy, herniotomy, expulsion, laparotomy or different approach. They give treatment for various ailments moreover. Colossal amounts of experts become general trained professionals and proposition critical sorts of help.

Heart Trained professional

A cardiovascular expert as the name αγγειοχειρούργος gathers is the expert who completes system on heart. In various essential ailments heart operation is supposed to address the crucial explanation. Cardiovascular expert should be courageous and of strong will as working with heart is really a tough spot. Heart is central piece of spread and a basic part for human life. Cardiovascular expert similarly moves hearts.

• Cardiovascular Trained professional: A Cardiovascular expert is correspondingly identical to heart anyway they moreover examine the courses of the heart like coronary stock courses. A cardiovascular expert gives therapy to tangled heart infections, for instance, intrinsic heart irregularities, ischemic heart issues, atherosclerosis, endocarditis or rheumatic coronary sickness impacting valves.…

Innovative Diagnostic Techniques

September 8, 2023 0 Comments

Advancements in medical technology have revolutionized the field of angiology, enabling more accurate diagnoses and tailored treatment plans. Some cutting-edge diagnostic techniques used by angiologists include:

12. Doppler Ultrasound

This non-invasive test uses sound αγγειοχειρούργος waves to create images of blood flow in your arteries and veins. It helps detect blockages, blood clots, and abnormalities in blood flow.

13. Angiography

Angiography involves the use of contrast dye and X-rays to visualize the inside of blood vessels. It’s an invaluable tool for identifying narrowing or blockages in arteries.

14. Computed Tomography Angiography (CTA)

CTA combines computerized tomography (CT) scanning with angiography to produce detailed cross-sectional images of blood vessels. It’s particularly useful for assessing larger arteries like the aorta.

Emerging Treatments and Interventions

As medical research continues to advance, angiologists have access to a growing array of treatments and interventions. These can include:

15. Minimally Invasive Procedures

Angiologists are skilled in performing minimally invasive procedures like angioplasty, stent placement, and embolization. These techniques often require only small incisions, reducing recovery time and discomfort.

16. Pharmaceutical Therapies

For some vascular conditions, medications can be prescribed to manage symptoms and prevent complications. Angiologists work closely with patients to develop medication plans tailored to their specific needs.

A Holistic Approach to Vascular Health

Understanding vascular health extends beyond the physical realm. It encompasses a holistic approach that considers mental and emotional well-being as well. Stress management, mental health support, and lifestyle adjustments all play integral roles in maintaining optimal vascular health.

17. Stress Reduction Techniques

Chronic stress can contribute to high blood pressure and other vascular issues. Incorporating stress-reduction techniques into your daily routine, such as mindfulness meditation or yoga, can have a profound impact on your vascular well-being.

18. Support Networks

Building a support network of friends, family, and healthcare professionals can provide invaluable emotional support during times of vascular health challenges.

The Road to Lifelong Vascular Wellness

In closing, it’s important to recognize that vascular health is not a destination but a lifelong journey. By staying informed, making proactive choices, and seeking professional guidance when necessary, you can pave the way for a life filled with vitality and well-being.…